Jello is not something I eat on a regular basis. But when you turn it into a Jello shot,
well that is another story! And the pursuit of making a great Jello shot is the reason one of the simplest inventions
to cross my desk as a patent attorney is also one of my favorites. The Jellinator is the brainchild of my client
Trish Piazza, who found herself frustrated by the mess involved in filling party-perfect shots for a community fund raiser.
So she and her husband put a small valve at the tip of a tube to control the flow. No one had done it quite that way
before. A problem was solved, and a business was born! The Jellinator has been successfully selling nationwide
online and is now in available stores. It has also just been nominated for Martha Stewart's "American Made"
contest. (Check out this recent article about it http://blogs.riverfronttimes.com/gutcheck/2014/09/the_jellinator.php) The Piazzas are a terrific example of regular people who had not just a great idea, but the courage to get that
patent and work like crazy to get it out there for people (ah, party goers) like you and me to enjoy. So great to be
a part of that! Congrats! www.Jellinator.com
Recently, I went to a large home and bath retailer during the college back to school season.
My simple quest to buy a cell phone cord turned into a journey through "cool product wonderland", with isles of
new takes on the old dorm necessities stacked alongside gadgets I had never seen before. Somehow, someone took some
pretty simple ideas and got them to just the right place at just the right time for just the right people. As a patent
and licensing attorney, I know that it actually it takes many "someones" and a lot of good decision making to turn
a new product or business idea into that money maker we dream of. So beyond the patent and the prototype, then what?
I will be answering some of those questions in a special presentation for entreprenuers on Oct. 1st.
If you want some good advice for protecting and prospering your new adventure, sign up for this one!
"Protecting Your Intellectual Property"
Donahue and Linda Lewis, CreatiVenture Law
Date: October 1, 2014
Time: 5:30 p.m.
– 7:00 p.m.
Location: Helix Center • 1100 Corporate Square Drive • Creve Coeur 63132